One Last Ride On The Road To GTA VI 📅 92 Days to launch
Revenge Becomes a Business Model
Trevor starts this whole sequence wanting revenge but by the end, he’s talking about; “Trevor Phillips Industries. Technical expertise. Managerial innovations. Unstoppable.”
That’s Trevor in a nutshell. Give him one act of revenge and five minutes later he’s built a multinational corporation around it. There’s actually something admirable buried underneath the madness. Trevor sees an opportunity where other people see chaos. His problem isn’t a lack of ambition. It’s the direction he points it.
“Entrepreneurship is the pursuit of opportunity beyond resources controlled.” Howard H. Stevenson
The deeper Trevor thread:
Trevor’s caravan gets trashed. He becomes furious. He declares revenge. Then he takes that revenge by attacking the Lost’s business and now he’s turned their market into his own business opportunity.
That’s actually a very revealing trait. Trevor doesn’t just want to hurt people who cross him. He wants to replace them. That’s why the line; “Trevor Phillips Industries”, is more than another joke.
Trevor is building an empire. It’s chaotic, violent and completely unorthodox, but it’s an empire nonetheless and there’s an interesting contrast with Michael again. Michael wants to retire. Trevor wants to expand. Michael sees crime as the thing that ruined his life. Trevor sees crime as the thing that gives his life purpose. That’s why these two were always going to collide.
There’s a lovely little contradiction in Trevor, he claims; “There is no price for emotional attachment”. Yet moments later he’s telling Ron they don’t have time to dwell on loss. That’s Trevor. He feels everything enormously, then immediately tries to bury the feeling beneath another objective; Anger, business, revenge, expansion. Anything that keeps him moving.
Some people deal with loss by letting go. Others deal with it by replacing what they’ve lost with something bigger. Trevor does the latter. He can’t bring his statue back. So he’ll build an empire instead, and somehow, that is both completely ridiculous and probably the most Trevor thing he could possibly do.
With Grand Theft Auto VI on the horizon, I thought it was the perfect time to revisit one of the greatest games ever made. Over the days leading up to the launch of GTA VI, I’m returning to Los Santos for one last ride through the narrative.
In this new collection I’m analysing the story in the comments to tell you what I think is going on. Disagree with what I say? Get in there! My challenge is to get the whole game covered by GTAVI launch.
Link to full GTA playlist here:
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One thought on “When Revenge Becomes Business _ GTA Analysis Beyond The Mission”
What’s that one thing you own that has almost no monetary value, but you’d hate to lose?